Frequent Asked Questions

GENERAL QUESTIONS

What exactly is The Bay Filler System?

The Bay Filler System is a complete local marketing program built specifically for independent auto repair shops. It brings together Google Ads, conversion-focused landing pages, Google Business Profile optimization, customer newsletters, customer referral and review handouts, and monthly performance reporting.

The goal is simple:

Get your shop in front of more of the right local customers, turn more of those opportunities into appointments, and keep more existing customers coming back and sending friends..

How much does The Bay Filler System cost?

The program is $1295 CAD per month, plus a one-time $497 CAD set-up fee. We are currently offering a special of just $997 per month for stores that have never tried our system.

Is there a long-term contract?

No. You can cancel anytime before your next billing cycle.

The Bay Filler System is designed to earn your business every month by producing better marketing results—not by locking you into a long-term contract.

Do I have to learn marketing or manage all of this myself?

No—and that’s the point.

The Bay Filler System is designed for shop owners who would rather run their business than spend their evenings learning Google Ads, landing pages, email marketing and local search optimization.

We handle the marketing work for you and keep you informed through straightforward monthly reporting.

Who is The Bay Filler System designed for?

It is designed specifically for automotive repair shops that want more effective local marketing without having to build and manage the entire system themselves.

The program is focused on attracting customers, generating opportunities, increasing referrals and reviews, improving customer retention and ultimately helping keep your bays full.

Does The Bay Filler System have a guarantee?

The program is built around continuous improvement. We measure what is happening, identify opportunities, make changes and monitor the results.

However, marketing results can vary by market, competition, advertising budget, customer demand, pricing, shop capacity and how incoming opportunities are handled.

Our guarantee is about improving the effectiveness of the marketing system if used properly and continously—not guaranteeing a specific number of customers, appointments or dollars in revenue.

GOOGLE ADS MANAGEMENT

What does Google Ads management include?

We manage the important parts of your Google Ads campaigns, including:

Campaign strategy
Keyword and local-market research
Ad creation
Targeted local audiences
Ongoing optimization
A/B testing
Bid and budget optimization
Conversion tracking
Performance monitoring
Monthly reporting

The goal isn’t simply to get clicks. The goal is to get the right people clicking—and turn more of those clicks into repair opportunities.

Is my Google Ads budget included in the $997 monthly fee?

No. Your ad spend is paid directly to Google by you and is separate from the Bay Filler monthly fee.

We recommend a starting budget of at least $1,000 CAD per month. This keeps your advertising account under your control and gives the campaigns enough activity to produce meaningful performance data.

Do I own my Google Ads account?

Yes. You retain ownership of your Google Ads account and your advertising data. We manage the campaigns for you, but your account and data remain yours.

What if I already have a Google Ads account?

That’s perfectly fine. We can work with an existing account and assess what is currently working, what isn’t, and what opportunities exist for improvement.

Will you just set up my Google Ads and leave them running?

No..The Bay Filler System is designed around ongoing management and improvement.

We monitor performance, test different approaches and make adjustments based on the data rather than simply setting up a campaign and letting it run indefinitely.

AD-SPECIFIC LANDING PAGES

Why do I need a separate landing page for my Google Ads?

Because the page a customer lands on should match what they were searching for. Someone searching for brake service shouldn’t necessarily land on a generic home page.

With The Bay Filler System, we create focused landing pages designed around the specific service or offer being advertised.

One ad. One message. One landing page.

The result is a more relevant experience for the customer and a better opportunity to convert that visitor into an appointment.

What is included with my landing pages?

We build, host, maintain, update and track your landing pages as part of The Bay Filler System.

Each page is designed to be:

Matched to the advertising message
Conversion focused
Mobile optimized
Easy for customers to understand
Built around a clear call to action
Tracked for conversions
Updated as needed

If you need additional landing pages beyond the one included, additional landing pages can be developed, hosted and managed at a cost of $99 CAD per month..

Can my landing page be changed?

Yes. You can request a landing page change or customization once per month. The shop owner has final approval before a new offer or significant change goes live.

Can I change my monthly special?

Yes.

Your promotional offer can be changed and customized as part of the monthly marketing process. We work with you on the offer, make the appropriate changes and obtain your approval before it goes live.

GOOGLE BUSINESS PROFILE OPTIMIZATION

What is a Google Business Profile?

Your Google Business Profile is the information Google uses to display your business when people search for your shop or automotive services locally.

It can have a major influence on how your shop appears in local search and how customers interact with your business.

What does The Bay Filler System do with my Google Business Profile?

We begin with an initial GBP Scorecard optimization test and report.

The report identifies areas of your profile that need attention and places the recommendations in priority order so you know what should be addressed first. We repeat this comprehensive scorecard review every six months.

Do you make all of the recommended changes for me?

The Scorecard provides the recommendations and instructions for what should be done. It gives you a prioritized roadmap of opportunities rather than simply telling you that your profile needs improvement.

Do you create Google Posts or respond to my reviews?

No.Those services are not included in the optimization component.

How often is my Google Business Profile monitored?

Your profile is monitored as part of the ongoing monthly marketing program. Necessary profile updates and changes are reviewed and if any updates are needed we will inform you. A comprehensive Scorecard review is performed every six months.

CUSTOMER NEWSLETTER

What is included with the monthly newsletter?

A professionally designed customer newsletter is created for your shop every month. We customize your newsletters with your company colours so your customers know its from you.

It includes your:

Shop logo
Shop name
Owner Picture (if requested)
Phone number
Contact information
Monthly special or promotional offer
Useful and entertaining automotive/customer content

The newsletter is designed to keep your shop in front of existing customers without making every communication feel like a sales pitch.

Do I have to write the newsletter?

No. It’s completely done for you.

We create the content, design the newsletter and prepare it for delivery. Your job is simply to review and approve it.

Is email delivery included?

Yes.

Monthly email delivery is included as part of The Bay Filler System. The newsletter is sent using a professional Canadian email delivery system with strict policies designed to support compliant commercial email sending in Canada.

Can I print the newsletter for my waiting room?

Yes. we will send out your finished copy before sending it out to your customers. You can have a print version that can be downloaded for printing through your preferred local printer.

This gives you the option of using the newsletter in your waiting room, at the counter or in other customer-facing areas.

Can the newsletter include my monthly special?

Yes. Each newsletter can include a shop-specific monthly offer. This allows you to keep your customers informed about current promotions while giving them another reason to return to your shop.

TWO GIFTS AND A FAVOUR™

What is Two Gifts and a Favour™?

Two Gifts and a Favour™ is a professionally designed customer handout created specifically to encourage three valuable customer actions:

Return. Refer. Review.

The concept uses a simple customer card to encourage:

Customers to return to your shop.
Customers to refer friends and family.
Customers to leave a Google review.

It’s designed to be simple enough for customers to understand and easy enough for your counter staff to use.

How many cards are included?

You receive 500 custom cards per quarter.

That includes:

Customization with your shop information
Printing
Shipping
Rights to use the trademarked/copyrighted Two Gifts and a Favour™ design

Can I order more cards?

Yes.

You will t have the print-ready material so you can arrange additional printing through your own local printer if needed.

Can I change the offer on the card?

Yes.

The promotional offer can be changed once per quarter. For example, the 20% return offer shown in the sample is simply an example. Your shop’s offer can be customized to fit your own strategy. a seasonal opportunities.

MONTHLY REPORTING

What will I see in my monthly report?

Your monthly report is designed to answer the questions that matter to a shop owner:

What happened?
What worked?
What needs attention?
What are we doing next?

The report shows your marketing results, the areas we’re focusing on and what we will monitor during the following month.

When will I receive my report?

Reports are sent within a few days after the end of each month.

The exact timing can vary slightly because of weekends and holidays.

Are the reports complicated?

No. The goal is to provide useful information without drowning you in marketing jargon or meaningless numbers.

No fluff. Just the information you need to understand what your marketing is doing and where we’re going next.

Will you tell me what you’re going to work on next?

Yes.Your monthly report doesn’t just look backward.

It also explains what we’ll focus on and what we’ll monitor during the upcoming month.

That way, you can see that your marketing is being actively managed rather than simply being left to run.

OWNERSHIP & CONTROL

Who owns my marketing accounts and data?

You do. Your Google Ads account and advertising data remain yours.

The Bay Filler System is a managed marketing service—we do the work for you, but we don’t take ownership of your business accounts or data.

Do I have to approve everything before it goes live?

For promotional changes such as monthly offers and landing page changes, you have final approval.. This means your shop remains in control of what you’re offering your customers.

Do I have to use every part of the system?

The Bay Filler System is designed to work as a complete system because the individual pieces support one another.

Google Ads can bring in new opportunities.
Landing pages can help convert those opportunities.
Google Business Profile optimization helps your local visibility.
Newsletters keep your existing customers engaged.
Two Gifts and a Favour™ encourages returns, referrals and reviews.
Monthly reporting tells us what is happening and where to improve.

Each piece has a job. Together, they form The Bay Filler System.

If you still have a question or would like more detailed information please contact us at info@betterbays.com